A large supermarket chain advertises a sale on turkeys, stuffing mixes, and pumpkin-flavored desserts with the tagline "Everything for your Thanksgiving feast!" This is an example of ________.

A large supermarket chain advertises a sale on turkeys, stuffing mixes, and pumpkin-flavored desserts with the tagline "Everything for your Thanksgiving feast!" This is an example of ________.

• A. Ethnocentrism
• B. Institutional Racism
• C. Cultural Racism
• D. A Stereotype

Answer: (C)

The main idea being tested is how advertising can treat a single cultural tradition as the universal norm. The tagline ties shopping to a specific holiday—the Thanksgiving feast—and implies that all customers participate in and need products for that one cultural celebration. By positioning this cultural practice as the default for everyone, the ad privileges that culture’s way of life and treats it as standard, which is a form of cultural racism. It reinforces a dominant cultural narrative as the baseline for consumer behavior, while other cultures’ traditions are effectively sidelined. It’s not about policies or judging another race directly, and while it can be linked to ethnocentrism, the emphasis here is on privileging one culture as the norm, hence cultural racism.

The main idea being tested is how advertising can treat a single cultural tradition as the universal norm. The tagline ties shopping to a specific holiday—the Thanksgiving feast—and implies that all customers participate in and need products for that one cultural celebration. By positioning this cultural practice as the default for everyone, the ad privileges that culture’s way of life and treats it as standard, which is a form of cultural racism. It reinforces a dominant cultural narrative as the baseline for consumer behavior, while other cultures’ traditions are effectively sidelined. It’s not about policies or judging another race directly, and while it can be linked to ethnocentrism, the emphasis here is on privileging one culture as the norm, hence cultural racism.